Reimagining colour

So this technology we speak of—how do we do it? We wish we could say it’s simple, but it actually took years of research, expert development, and fine-tuning. Like most hair colour companies, we start with the basics, aka the colour wheel. It informs how we use “harmonious colour schemes,” “pure colour,” and things like shade, tone, and tint to lay the groundwork for our colour formula. But we’re not the kind of company that settles for “what’s always worked.” We wanted to make it even better, so we took a step into the future by customising each hair colour bottle we create. And that’s where science and technology come in.

To pull this off, we built two totally unique components that together disrupt the whole hair colour industry. First, we created dual-patented software that enables us to create unique colour formula IDs. Then something else comes into play. The star of the show. The tour de force. Our do-it-all, label-making, colour-dispensing, bottle-capping, watch-out-world machine—Pollychrome.

Our Colour Editor

You know the drill: you tell us about your hair history and color goal, then we run with it to craft your custom shade. We do it by using our Color Editor, which is able to tweak your color with a level of customization unseen in the industry. Think of it this way, your colorist is the artist and the Color Editor is their paint brush. But instead of hand-mixing dye and eyeballing tones, our colorists are trained to create color virtually. How? Our engineers and coders turned color into a language. Shade variations and pigments become characters and symbols that makeup your color formula ID. Using the Color Editor, your colorist references your photo and the info in your Color Profile to determine your base color. Then, they can formulate less that ¼ shade difference in things like “tone,”“warmth,” or “vibrancy,” all while factoring in your hair history and grays. It’s how they meet your exact specifications, to make your color completely unique to you.

Pollychrome

So how does your custom colour go from numbers to, well, hair colour? Here’s where it gets really good. We built a mixing machine named Pollychrome, which means “many colours.” Polly speaks our language. Ok, so it doesn’t literally speak (we’re working on it) but it does communicate with our Colour Editor by taking your formula ID and putting it into action. Here’s how it works: First, your personal colourist creates your formula ID using our Colour Editor then hits “send.” It passes over to Polly, who prints that formula ID, your name, and the date on a label. That label gets placed onto an empty colour bottle and travels down a conveyer belt to the dispenser. A little scanner reads your label and triggers the precise amount of varied pigments and toner to be dispensed into your bottle, down to a single drop.

In fact, Polly is capable of dispensing over 2.2 octooctogintillion pigment variations (yup, that's a real number), all drawing from vats of colour that have been custom formulated by our experts right here, on site. Each pigment dispensed is actually measured by weight (instead of volume like most places) on a high-grade medical scale (because we’re fancy). Then, your bottle is capped, packaged, and sent to its home—or apartment, or office, or wherever your hair desires.

And there you have it—truly custom hair colour made from scratch, just for you.